Email notifications about product restocks are an essential element of every online store's marketing strategy. Below, we provide guidance on how to configure and customize email templates so they are visually appealing and effectively prompt recipients to make a purchase.
The pre-built "Back in Stock" flows found in the Flow Library come configured with default email content. If you've built your own flow, to help you get started, you will find a pre-built "Back in Stock" email template in the Template Library. Simply search for "back in stock" when configuring your stock alert email.
To configure your email content, you will need to use a specific set of dynamic event variables. Since it may be days, weeks, or even months before an item is restocked, we realize that details about the item (for example, images or price) may change. For this reason, Klaviyo uses a special set of dynamic event variables for this email that will look up the restocked product in your catalog at the time of sending and populate the most up-to-date details available.
Note that the table block within the email template must be set to static, not dynamic, in order to function properly.
Update the Content: Make sure the content of your email reflects the tone and style of your brand. Personalize the message to make it more engaging for the recipient.
Customize the Appearance: Adjust the appearance of your email template by adding your company's logo, changing the color scheme, and fonts to match your visual identity.
Utilize Dynamic Variables: Use dynamic event variables to automatically update product information such as name, price, and image at the time of email dispatch.
Test: Always conduct test sends of your email to ensure all dynamic elements are functioning correctly and the email looks exactly as it should.
By keeping these tips in mind, you can create effective and visually appealing email notifications that not only inform your customers about the restocking of their favorite products but also encourage them to revisit your store and make a purchase.